Digital Marketing Insights
Essential strategies and tips to grow your business in Nigeria's digital landscape.
Your Website Is Your First Sales Rep – Treat It That Way
Your website should do more than look pretty — it must convert. Make sure it's mobile-friendly, loads fast, and communicates your value within 5 seconds. Invest in strong copywriting, clear call-to-actions (CTAs), and trust signals (like testimonials, certifications, or case studies).
💡 Tip: Tools like Google PageSpeed can show you what to fix on your website for better performance.
Start With One Core Platform and Master It
You don't have to be everywhere at once. Choose one platform where your audience lives — be it Instagram, TikTok, LinkedIn, or WhatsApp — and master engagement there. Consistency wins over quantity.
💡 Tip: For B2C products, Instagram + WhatsApp work wonders. For B2B, LinkedIn + Email Marketing is gold.
Don't Run Ads Without Strategy (Or Tracking)
Running paid ads without goals, targeting, or analytics is a waste of budget. Whether it's Google Ads, Meta, or TikTok — always define your objective (e.g. leads, sales, awareness), set a daily budget, and install tracking pixels (like Facebook Pixel or Google Tag).
💡 Insight: Most businesses overpay for ads because they don't optimize their campaigns weekly.
Automate What You Can — Email, WhatsApp, and Retargeting
Use automation to follow up with leads, send abandoned cart reminders, or re-engage customers. Tools like Mailchimp, Klaviyo, and WhatsApp Business API can help you recover lost sales and increase customer lifetime value.
💡 Tip: A simple email flow can generate 20–30% more revenue from your current traffic.
Know Your Numbers: CAC, ROAS & CLTV
Track your Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Customer Lifetime Value (CLTV). These metrics tell you if your marketing is profitable or not. Without them, it's like flying blind.
📘 Definitions: CAC: How much you spend to get 1 paying customer. ROAS: Revenue made for every ₦1 spent on ads. CLTV: How much a customer will spend with you over time.
Influencers & UGC Are Powerful — When Used Right
Customers trust people more than ads. Partner with micro-influencers or creators who genuinely like your product. Let them create unpolished, real content (UGC) that feels native — not overly scripted.
💡 Tip: UGC-style videos often outperform expensive studio ads, especially on TikTok and Instagram Reels.
Your Brand Must Be Searchable
If your business can't be found via Google, you're losing customers. Register your business on Google My Business, work on basic SEO (page titles, keywords, blogs), and make sure your social handles are consistent.
💡 Bonus: Adding customer reviews on your Google profile can dramatically improve visibility and trust.
When You're Ready to Scale, Work With Experts
Digital marketing is constantly changing. Algorithms shift, platforms evolve. Partnering with an experienced team (like Brandware 😉) ensures you don't burn budget and that your strategy evolves with the times.
💡 Tip: Focus on building strong foundations before scaling to avoid costly mistakes.